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British Museums online shop a hit in China

British Museums online shop a hit in China

TheBritishMuseumsonlinestoreonChinaettheirhandsonsouvenirsfromLondon’sBritishMuseumaftertheworldfamousinstitutionlaunchedanonlineshopforitsproductsthroughChinesee-commerceplatformTmall,n30,000followers,,thestorehadclockedup147,,tapes,erasersandotheritemswithvariousthemes,includingtheEgyptianpharaoh.(PhotofromtheBritishMuseumsTmallstore)WiththerebeinghugedemandforBritishproductsinChina,:“Theycomeformywallet,can’tstopbuyinglotsofinterestingthings”withanother,Ami,adding“Itisincredible”.OnTwitter,Rantweeted,“TheBritishMuseumjustopenedtheirTaobaostore,andthepriceissurprisinglylow.”Thestoresellsmobilephoneshells,tapes,erasersandotheritemswithvariousthemes,includingtheEgyptianpharaoh.(PhotofromtheBritishMuseumsTmallstore)LocalmediainChinaalsocommentedontheLondonmuseumspresenceonTmall,withonewriting,“Forbothdomesticmuseumsandoverseasmuseums,”TheBritishMuseuminLondon’sBloomsburydistrictattractsmillionsofvisitorseveryyear,,andin2007itplayedhosttowhatwasatthetimethelargesteveroverseasloanoffiguresfromtheMuseu,tapes,erasersandotheritemswithvariousthemes,includingtheEgyptianpharaoh.(PhotofromtheBritishMuseumsTmallstore)Lastyear,thefavorwasreturnedwithanexhibitionentitledTheBritishMuseum:uan($441million)ilgiantAlibaba,whichownsTmall,,tapes,erasersandotheritemswithvariousthemes,includingtheEgyptianpharaoh.(PhotofromtheBritishMuseumsTmallstore)"ItisanexcitingprospectfortheBritishMuseumtobeworkingwithacompanyofAlibabasstatureaspartoftheMuseum’sproductlicensingcampaign,"saidCraigBendle,managerofmerchandisingandlicensingattheMuseum."TheBritishMuseumisamuseumoftheworld,fortheworldandthisprogramprovidesauniqueopportunitytosharetheMuseumthroughbothonlineandphysicalstoreactivities."。

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